VISUALIZATIONS
THE CAST
His claim to fame, Ridesolo Man, is now the most vilified ad campaign in history.
Jake
A happy-go-lucky former model and Ridesolo Man, who is still in the closet.
Dan
Ellen
A former art director reunited with Jake and Dan. Will she go along for the ride?
Amaris
The new client. An alien from the planet Xenia. And a damn perky one to boot.
Isaiah
Amaris’ deferential sidekick. A student of Jake’s work and arguably his biggest fan.
Chairman, and CEO of one of the world’s largest, most successful ad agencies.
Harriet
In 2001, I wrote a highly effective anti-tobacco commercial that showed 1,200 body bags being dropped on the doorstep of a major tobacco company. “Body Bags” was later named one of the 15 best campaigns of the 21st century by AdAge and has remained a source of great pride for me and all involved. Yet I’ve often wondered what sort of impact my work might have had on those talented ad folks working on Big Tobacco campaigns? How did messages like “Body Bags” affect their lives, their careers, their very self-perceptions? I wondered.
MESSAGE FROM THE WRITER
ABOUT THE WRITER
Ari Merkin is a DGA member and a well-recognized advertising creative leader with some big claims that help pay the bills. These include the Grand Clio and Cannes Grand Prix working with director, Spike Jonze. Ari was an AdAge 40 under 40 and an inductee to the AAF Advertising Hall of Achievement.
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